- pest control marketing
Great Pest Control Marketing Doesn't Have to Cost You a Fortune
Check out this great example from Kraft Heinz, which owns Country Time Lemonade.
Someone in their marketing department read an article about a little kid's lemonade stand that got shut down by the local police because the kids didn't have a permit. Kraft did a little research and found out that this is a pretty common occurrence.
Kraft jumped into action. The fifth-largest food and beverage company in the world with a market cap of $71 billion said it has created a “Legal-Ade” unit that is on hand to help kids and their parents fight any legal woes or fines associated with their lemonade stands.
A couple of great points. The publicity they are getting from this is worth many millions of dolllars. I googled it and there were over 1 million listings. They increase the value of the publicity by titling it "Legal-Ade" again tying their product to the effort. They are building tons of good will with the potential customers, and I bet their employees free pretty darn good about working for the company that supports kids like this.
It is a WIN - WIN - WIN.
They already have lawyers on staff so the out of pocket cost is probably pretty small.
I read this and it struck me how easy it would be for pest control companies to do this. Keep your eyes on the local paper and local news for people or families you can help, for example veterans. You could do a pest control treatment on the weekend to help the family. You would feel great, your employees would feel great and you would probably get some great press. You could make an event out of it. Have your office employees barbeque lunch while you and your techs are working.
Want help adding great marketing to your pest control company? Check out our Raise Your Profits Weekend in Phoenix, Aug 10 & 11. It isn't cheap but you will get many times what you pay or YOUR MONEY BACK! Use coupon code Qsprayrocks200 to save $200 off your ticket. Click here for more info.
Special Pest Control Marketing Edition We had a great response to our prior marketing article. Our prior download, 101 Guerrilla Marketing Weapons was our most popular download ever! So I thought I would do another one. Many business owners, myself included, sometimes overly focus on acquiring new customers. It can often be simpler to get an additional sale [...]
Qspray.com just had its best year ever – by a lot. We were up almost 40% in 2017. Thank you to our clients and friends for supporting us. I thought I would take a different approach for my first post of the New Year. Rather than complaining about careless technicians destroying beautiful equipment, I would write about [...]
Pest Control Marketing expert, Hal Coleman, shares this great marketing tip for pest control (or landscape) professionals.Some businesses offer too many choices in the beginning and lose lots of sales and new business because of it. Too many choices creates a condition known as cognitive dissonance. The brain becomes confused and it simply shuts down [...]