Pest Control Marketing expert, Hal Coleman, shares this great marketing tip for pest control (or landscape) professionals.
Some businesses offer too many choices in the beginning and lose lots of sales and new business because of it. Too many choices creates a condition known as cognitive dissonance. The brain becomes confused and it simply shuts down and doesn’t do anything. And, as we already know when it comes to buying and selling, a confused mind almost always says NO.
Pest Control Marketing can be a lot easier if you remember this lesson: When given only two choices, most people can make a fairly easy decision as to which one is the best for them. But…given several choices…those same people become confused and aren’t able to make a choice at all.
Check out Hal's website for more great Pest Control Marketing Tips.