1st speaker Jacqueline Ottman, Consulting. Green industry marketing expert. People buy green because they are concerned about themselves and their family, NOT because they are concerned with saving the planet. She described 6 shades of the green consumer, from totally committed to the lifestyle to totally unconcerned.
How can pest control operators use this information? How can Quality Equipment and Spray use this information to market pest control equipment and assist our customers in serving the green market?